Privacy Policy
Explains how we collect, use, and protect your personal data in accordance with UK GDPR and the Data Protection Act 2018.
- Version:
- 1.1
- Effective date:
- 20 May 2026
- Last updated:
- 20 May 2026
- Company number:
- 17225382
- Registered address:
- 62 Kings Road, Newbury, RG14 5RG
1.Introduction
This Privacy Policy explains how TROTTR Ltd ("TROTTR", "we", "us") collects, uses, and protects personal data in accordance with UK GDPR and the Data Protection Act 2018. TROTTR operates a digital marketplace connecting riders with riding schools.
2.Data Controller
TROTTR Ltd is the data controller responsible for personal data.
Contact: hello@trottr.co.uk
Jurisdiction: England & Wales.
3.Categories of Data Collected
3.1Rider Data
Name, email address, booking preferences, usage data, and communications.
3.2Riding School Data
Publicly available business data including name, address, contact details.
3.3Platform Data
Usage analytics, device data, location data, and demand signal interactions.
4.Lawful Basis for Processing (UK GDPR Article 6)
We process personal data under:
- Consent (Art. 6(1)(a))
- Contractual necessity (Art. 6(1)(b))
- Legitimate interests (Art. 6(1)(f)), including platform operation and improvement
5.Unclaimed Listings
TROTTR may list riding schools using publicly available data. Listings do not imply partnership or endorsement. Schools may request modification or removal at any time.
6.Demand Signal Functionality
When users express interest in a riding school, their name and email may be shared with that school to facilitate booking opportunities. This is processed under legitimate interest.
7.Data Sharing and Processors
We may share data with service providers including payment processors (e.g., Stripe), hosting providers, and analytics platforms. All processors comply with GDPR obligations.
8.Data Retention
Personal data is retained only for as long as necessary to fulfil its purpose or comply with legal obligations.
9.Data Subject Rights
Users have the right to:
- Access their personal data
- Rectify inaccurate data
- Erase data ("right to be forgotten")
- Restrict processing
- Object to processing
- Data portability
Requests should be directed to hello@trottr.co.uk.
10.Cookies and Tracking
We use a small number of cookies and analytics tools, listed in full below. We do not use advertising cookies, marketing trackers, or third-party fingerprinting. The lawful basis for the analytics and error-monitoring tools is our legitimate interest (UK GDPR Article 6(1)(f)) in operating and securing the Platform — data is anonymous or pseudonymous, and personal data is scrubbed before transmission.
10.1Essential cookies
- “trottr_session”
- Sign-in session identifier. Lasts up to 30 days. Required to keep you logged in. Cannot be disabled without breaking sign-in.
- “trottr_cookie_notice”
- Records that you have seen the cookie notice. Lasts 1 year. Lets us avoid showing the notice on every page load.
10.2Analytics and error monitoring
- “Vercel Analytics”
- Anonymous page-view counts. No cross-site tracking, no IP storage, no profile building. Used to understand which pages visitors use. Provider: Vercel Inc. (USA, data transferred under standard contractual clauses).
- “Vercel Speed Insights”
- Anonymous performance metrics (page load timings). Helps us keep the site fast. Provider: Vercel Inc. (USA, SCCs).
- “Sentry”
- Application error reports. Personal data is scrubbed before transmission; URL query strings and request cookies are stripped by default. Used to find and fix bugs. Provider: Functional Software Inc. d/b/a Sentry (EU region hosting).
10.3How to opt out
You can block analytics and error-monitoring at any time by enabling your browser’s "Do Not Track" / "Block third-party cookies" setting, by using a privacy extension (uBlock Origin, Privacy Badger), or by clearing cookies for this domain. Blocking these cookies does not affect your ability to use the Platform.
11.Security Measures
We implement technical and organisational safeguards to protect data, including:
- Encryption
- Secure access controls
- Continuous monitoring
12.International Transfers
Where data is transferred outside the UK, appropriate safeguards such as standard contractual clauses are applied.
13.Future Data Use
Aggregated and anonymised data may be used for:
- Analytics
- Platform optimisation
- Potential insurance partnerships
14.Complaints
Users may lodge complaints with the Information Commissioner's Office (ICO) if they believe their data rights have been violated.
15.Contact
For all privacy-related enquiries, contact hello@trottr.co.uk.